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TGreetings! Recently, I had the privilege of collaborating with the SDL team at Splat to produce two remarkable commercials for their impressive line of Splat Special Toothpastes. The first clip showcases an array of choices tailored to the specific preferences of consumers, with a wide range of flavors and unique experiences. The second video focuses on the Splat Special Coffee Out toothpaste, where cutting-edge visual effects were used to abstractly and intricately convey the creation and composition of this new product. Our goal was to create an atmosphere akin to selling a high-end luxury car, and we succeeded in doing so. After witnessing these captivating videos, sales for the product skyrocketed. I merged both videos into a condensed version to highlight the most powerful and delectable moments of this advertising campaign, making it easier for prospective clients to focus on the key selling points.
Client: Splat
Concept & Art Direction
Pavel Chukhov
Kirill Peskov
Producer
Vadim Belov
Valentina Tronova
Lightning & Rendering
Pavel Chukhov
Music
Sunny Fruit - Siberian Summer
Simulation & Animation
Pavel Chukhov
3D Modeling & Rigging
Pavel Chukhov
Shading & Texturing
Pavel Chukhov
Year 2020
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Styleframes & Animations
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Early Styleframes
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Process
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