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When Splat approached us for this project, they wanted us to create an advertising experience that would rival that of a luxury product commercial. Drawing inspiration from the beauty of nature, we selected a stunning mountain location to evoke a sense of freshness and natural purity. Our team went the extra mile to showcase the innovative materials that were used in the creation of the toothbrush. Using molecular-level animation, we highlighted the silver ions that are embedded within the bristles. The final shot, with the toothbrush set against a picturesque sky, drives home the message of freshness and lightness that Splat's product embodies.
Client: Splat
Concept & Art Direction
Pavel Chukhov
Producer
Vadim Belov
Lightning
Pavel Chukhov
3D Modeling
Pavel Chukhov
Music & Sound Design
Nykita Mykhailov
Simulation & Animation
Pavel Chukhov
Shading & Texturing
Pavel Chukhov
Year 2019
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Fragments
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Process
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